The Pros and Cons of Outsourcing Customer SupportApril 19, 2018
As technology makes the world smaller and smaller, many companies have chosen to outsource what they perceive to be their less important aspects of the business to other businesses, sometimes halfway around the globe, in an effort to cut down on costs and use the talents of a global workforce, far away from your main business.
One of the most common parts of businesses that get outsourced is customer service. For a lot of companies, the cheapest option will do – most of these companies don’t care about what their customers think. Sometimes it’s due to having enough customers to not have to worry about a small amount of them having problems, but most of them are simply overconfident and won’t acknowledge the damage that bad customer service can do to a brand’s reputation.
Despite this, outsourcing customer services can be a wise business decision depending on what type of customer you work with. B2B companies will want to ensure a close and in tune relationship with their customers, which would make outsourcing a poor alternative to in-house customer service. Consider whether your customer’s queries can be answered with a simple FAQ page on your website, as this could reduce the amount of customer service calls.
Also, while outsourcing is the cheaper option when compared against an in-house team, it can end up being more expensive than it needs to be. You may end paying for a huge customer service team that only receives 5 or 10 customer queries a day. A lot of customer service providers may also produce extra benefits for your team, such as customer service data analysis, call recording and so on, but a lot of them don’t.
Also by putting your customer service in another company’s hands, you risk damaging your brand if the customer service company you’ve outsourced to turns out to be very poor at their job. 70% of customers have stopped using a company’s products or services after poor customer service, so make sure you pick a good customer service firm to represent your brand to the public.
At Soft Intelligence, we’re passionate about gathering feedback and ‘soft intelligence’ from your clients and customers, transforming it into straightforward and accurate data that turns the hassle of feedback processing into a breeze. Take a look at our feedback apps and see if your company would benefit from them.