The Main Drawbacks of Questionnaires and Surveys

August 28, 2017

For the longest time, we’ve used surveys and questionnaires to gather useful feedback from our workmates, our customers and our clients. We’ve already discussed the advantages of using these old-fashioned methods, but there are disadvantages to using this method in comparison to feedback apps.

Perhaps the biggest drawback is the lack of instant data collection and analysis that comes with the feedback app. When you receive data from a feedback app like our Tell Dan app, the data can be easily compared to previous feedback entries, providing easy comparisons and the ability to see long-term trends that would be difficult to see otherwise. While there are methods of analysis that work well with questionnaires and surveys, for most people simply running your analytics program with an app is quicker and easier.

Another problem is simply the design of questionnaires. It’s very easy to write up a useless questionnaire because of the questions you use: striking a balance between vagueness and specificity is a very fine one, and people can’t answer questions that you haven’t provided, so make sure you know what your company needs feedback on before you draft a questionnaire.

There’s also the fact that when you hand out questionnaires to customers or clients, many of them will feel that filling it in is a waste of time, not just due to laziness but also a lack of investment in the company’s future. There isn’t a real solution to this, although feedback apps tend to have higher engagement than a questionnaire with most customers.

At Soft Intelligence, were passionate about gathering customer feedback and soft intelligence from your clients and customers, transforming it into straightforward and accurate data that turns the hassle of feedback processing into a breeze. Take a look at our consumer mobile apps (Ask Dan) and see if your company would benefit from them.

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