Importance Of Customer Feedback

January 24, 2017

The process of obtaining customer’s opinion about the product, service or business is termed as Customer feedback. It is necessary because it provides business owners and marketers with insight that can help them to improve products, business or overall customer experience. Below are the top reasons that show how customer feedback is important to your business.

Customer journey maps are heavily linked to customer feedback. Journey maps document the interactions a customer will have with your business before, during and after they buy a product or service. Let’s take a look at how customer feedback plays a crucial part in the mapping process…

Improve product or service: Listening to the customers is the best way to create products or service, this way you may get an idea that what they want to buy. Customer feedback is used in throughout the process of product development for ensuring that the resultant product is something that fulfils customer needs and/or solves their problems. The agencies who create products in line to their customer’s requirements and exceed their expectations are best.

Measure customer satisfaction: It helps you to determine whether the product meets the requirements or surpasses customer expectations. Feedback surveys contribute to measuring customer satisfaction. It can be only done in person through phone, websites, email or mobile apps. You can use rating-based questions to measure customer satisfaction; it’ll help you to monitor or track how happy your customers are over time.

Gives actionable insight to create a better customer experience: The primary reason for gathering customer feedback is to improve customer experience. The procedure of getting new business is generally 6 times more expensive than keeping existing customers, even though both are now becoming harder and harder to do. To stand out in the competition, it is vital to offer an amazing experience that keeps your clients coming back and referring their friends and colleagues. To provide a better experience, there is no better way than listening to your customers and this has been demonstrated in no small terms by organisations time and time again. The most recent example in the US is Lululemon who saw 30% growth for 3 years consecutively using strategies focused around better listening channels.

Improve customer retention: Customer feedback provides a direct line of communication with their clients that can help to determine if they are satisfied with the product or service that you are offering. A happy customer is always a retained client. You can easily keep a finger on the pulse by open the door to constant feedback 24/7.

With the help of customer feedback, you can get an idea of what your customers think about your service or products. The insight of clients helps you to present the product in the market that customers want to buy and grasp an experience that meets their expectations and keep the customers coming back for more.

The app Tell Sid is designed to receive the customer feedback in the easiest and most effective way. It not only provides the customer with the easiest mode to submit feedback 24/7 but it also provides you with all the information in a strategically organized and business relevant way. Check out our customer feedback app now and get in touch with us for further query.

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