What can Social Media do for Feedback Gathering?

October 23, 2017

As of 2017, social media is one of the most vital tools in a company’s hands for marketing, PR and customer service. Sites like Twitter, Facebook, Instagram, LinkedIn and even Google Plus have an interface ideal for interacting with customers, conducting surveys and promoting events relevant to your customers....

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What is Soft Intelligence?

September 18, 2017

Soft Intelligence, as a term, is something that always generates a certain amount of interest, and it is usually the fact that it sounds like some kind of secret entity that would reveal the most underlying secrets of an organisation. Which in truth isn’t too far from reality. Soft...

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Soft Intelligence – What is it?

September 4, 2017

Soft Intelligence isn’t a new concept, but it’s only recently we’ve developed a phrase to describe it. Soft Intelligence is recording and enacting changes based on emotional feedback from employees and visitors. This feedback can vary from moving a vending machine to the other side of the room, or...

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The Main Drawbacks of Questionnaires and Surveys

August 28, 2017

For the longest time, we’ve used surveys and questionnaires to gather useful feedback from our workmates, our customers and our clients. We’ve already discussed the advantages of using these old-fashioned methods, but there are disadvantages to using this method in comparison to feedback apps. Perhaps the biggest drawback is...

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